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Lonsdale is a boxing, mixed martial arts and clothing brand that was founded in London, England in 1960. Ex-boxer Bernard Hart started the brand as a boxing equipment company, but it eventually branched out into clothing as well. The company is named after Hugh Lowther, 5th Earl of Lonsdale, who in 1891 set up the first organised boxing matches with gloves, following the deaths of three boxers in bare-knuckle fights. It is now owned by Sports Direct.